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Explain Here the Biggest Benefit of Taking Your Online Course

Here you want to write a short paragraph that quickly explains exacttly what your online course is and how it’s the perfect solution to the problems you’ve been talking about in the previous section. Keep it short, but provide the essential information they need to be able to make sense of what’s coming. For example, make sure they know that it’s an online course designed to teach them how to achieve their goal.

Subheading

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Subheading

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Subheading

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.

Please Follow the Next Steps

01
Your First Step Title

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02
Your Second Step Title

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03
Your Third Step Title (Duplicate this box for next step)

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0..
Last Step Title

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This is a Multi-Purpose Text Section

Need to describe something in more detail? Want to tell a story to help your visitor connect with you and your brand? Want to highlight some example use cases? Looking to describe the pain point your product solves? This text section is where all this story-telling and copywriting belongs.

You can duplicate this section and use it in multiple places on your sales page, wherever you need to elaborate on something.Note: keep your paragraphs short to avoid the "wall of text" effect and mix things up with text highlights and sub headings.

SubHeadline About Why Your Course Is Valuable

This section is all about price anchoring. In a moment, your visitor will be seeing the price of your online course, so you want to begin talking about the value of your course in this section so that when they finally see the price, they feel that it is reasonable.

This section is not required, but it is common on Sales Pages for online courses, especially if they are highly priced.

“If you do want to include this section, help the visitor by explaining how the alternate solutions to their problems can cost much, much more than your course. 

Perhaps you want to tell them what it costs to get this equivalent level of teaching at university. Or perhaps you’ll tell them how much it would cost to get private coaching from you for a few hours.

This section works best if you directly list monetary numbers, such as $5000. Anyone skimming the page will immediately stop when they see a dollar sign and read the text around it. When they realise this is not the course price, they’ll keep scrolling until they do find the course price

Doug Crowe

Author

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